I'm currently reading Between the Times by D.G. Hart and just started the final chapter today. On the first page of the conclusion I read perhaps the strangest phrase I've ever read in a book about the church, or church history. In the passage Hart is explaining how the OPC in 1986 had a renewed interest in the denomination's distinctive history and character and one way they showed this off was this:
"One such occasion was a full-page color advertisement that the Committee on Home Missions and Church Extension in 1987 placed in Eternity magazine. The caption read, "She Wants It All!" and the accompanying photograph featured a young, attractive woman working out in gear that did not hide her womanly figure. The Committee appeared to be communicating a certain ease with the ambitions of modern Americans- not to mention trying to cast a more appealing, even titillating, image of the OPC- while also suggesting that this driven woman was the sort of person that the church was trying to reach." (Pg. 311)
Does anyone have any more background context for this? It sounds so odd. Titillating young women adverts are not usually what comes to mind when I think of the OPC. A strange bit of history for another strange Sabbath.
"One such occasion was a full-page color advertisement that the Committee on Home Missions and Church Extension in 1987 placed in Eternity magazine. The caption read, "She Wants It All!" and the accompanying photograph featured a young, attractive woman working out in gear that did not hide her womanly figure. The Committee appeared to be communicating a certain ease with the ambitions of modern Americans- not to mention trying to cast a more appealing, even titillating, image of the OPC- while also suggesting that this driven woman was the sort of person that the church was trying to reach." (Pg. 311)
Does anyone have any more background context for this? It sounds so odd. Titillating young women adverts are not usually what comes to mind when I think of the OPC. A strange bit of history for another strange Sabbath.